For a company to do marketing in the traditional way, on TV, with billboards, radio or in print it is always expensive (a lot), and the results may also disappoint the expectations. Also because today's consumers tend more every day to reject standardized advertisements and show a preference for those forms that generate some personal involvement. For aspiring creative entrepreneurs or experts in communication, here is thus the possibility of embarking upon an agency of alternative marketing and advertising, unconventional, which is specialized in that new types of communication: from ambient marketing (for promotional use of the territory ) to online advertising, the viral marketing (e-mails, text messages, chain letters) to the promotion of events and tours (action marketing). To differentiate itself from competitors activities and why your services are able to produce for companies, major customers, return at the consuming public.
Life Cycle of the Idea: Emerging
Technical Innovation: The Product / Service
Market: Market Of Great Basin Local Users
Skills 'Technical Necessary: Sophisticated
Geographical Location: In All Environments
Investment Needed: Medium Low - From A Few Thousand Euros Up To 100,000 $
Method 'Start: Start Phase